THE POKER CHANNEL TO FEATURE CRYPTOLOGIC GAMES

15 August 2008

Three year contract will embrace Poker Heaven.com, too


Gaming Media Group, owners of Europe's largest dedicated gaming television network, Poker Channel and major online gambling site PokerHeaven.com, has signed a three year contract with Cryptologic for Internet games in five languages. In terms of the deal, Cryptologic will be the sole provider of online casino software to the two operations.

Poker Heaven is currently powered by Boss Media.

Brian Hadfield, CEO and President at Cryptologic did a little justifiable crowing on the agreement, the second big deal announced this week by his company: "We promised swift action to take CryptoLogic to the next level of online gaming, and our new relationships with leading brands such as the Gaming Media Group show that we are executing on our plan," he said. "Gaming Media Group's commitment to promote the games through advertising means new profile for CryptoLogic products that takes them to new people and new places."

The Poker Channel, which recently announced its launch in the Netherlands on UPC, now broadcasts to more than 15 million households across 16 different territories in Europe. The channel, which offers more than 600 hours of premium programming, attracts close to one million unique viewers per month, with 65 percent of its viewers visiting an online gaming site every day. It also operates Poker Channel Europe.com, a leading provider of on-demand programming for gaming fans worldwide.

PokerHeaven.com is a widely recognised poker brand in Europe, with a player base spread across the continent, driven through its strong online and TV presence since its launch three and a half years ago.

"Our partnership with CryptoLogic provides us with a unique set of world-leading branded games that are perfectly suited to TV advertising, and various interactive TV gaming services we have planned," said Crispin Nieboer, CEO of Gaming Media Group. "As we continue to expand our European presence, we will offer our viewers and our registered players the very best in online casino games - and drive the growth of our bottom line."

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