Fight Online Casino Spam
Guess what? There are still some dweebs out there in cyberland that believe that spam is an effective marketing tool. It's laughable but true. And what is even more astonishing is that there still are online casinos that condone this activity. Why? Because in most cases they define spam differently than most of us do.
| Casinomeister's Policy |
Casinomeister subscribes to SpamHaus.org's definition of spam:
Technical Definition of Spam
An electronic message is "spam" IF:
(1) the recipient's personal identity and context are irrelevant because the message is equally applicable to many other potential recipients;
AND
(2) the recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sent.
Spam is an issue about consent, not content. Whether the UBE (Unsolicited Bulk Email) message is an advert, a scam, porn, a begging letter or an offer of a free lunch, the content is irrelevant - if the message was sent unsolicited and in bulk then the message is spam.
Further information here: http://www.spamhaus.org/definition.html
So in short, the argument that if there is a "unsubscribe" link in the message, then it is not spam is false. People subscribe to magazines, or to newsletters. It's called a subscription. No one (at least no one I know) subscribes to spam listings. The "subscribe" term is a misnomer, thus it should not be applied to spam mails. "Unsubcribing" is irrelevant.
The CAN-SPAM ACT is nothing but a license to spam. Casinos who rely on this policy are doing the entire industry a disfavor. For one thing, this act is a US act, it has nothing to do with Europe, Asia, Africa, or any other place besides the US. To rely on this is pure laziness on the casino's part. Also, the CAN-SPAM Act is exactly that - spammers are allowed to spam unsolicited bulk email addresses. They CAN SPAM.
What really irks me, is that responsible webmasters pay for these a-hole spammer tactics. My newsletter is reaching less people because of this. Even though I use a third party for sending this out (topica.com), it gets blocked by many servers - including my own. That's right, I don't even receive my own newsletter.
Be Proactive
Before signing up at a casino, open a Hotmail or other "free" email account and name it nameofcasinoxyz@hotmail.com (or something to this effect). When you start receiving spam - you know who has sold your email address. If you post on message boards, do not post your email address. Your email address will be harvested - that's guaranteed.
Note to Casino Marketers and Affiliate Managers
Abide by the spam definitions presented by SpamHaus.org and NOT by the US CAN-SPAM Act. Produce a concise and exact anti-spam policy and ensure your affiliates obey its rules. Be vigilant in dealing with affiliates who spam. Spam not only damages your client's reputation, it damages the image of this industry as a whole. Do not be lured into a notion of making a quick and easy buck. Players hate spam. Responsible webmasters abhor it. US lawmakers relish it. And with enough complaints, your servers will be shut down.
Email marketing should only be allowed by webmasters who have "Closed-Loop Opt-In" mailing lists. In other words, the recipient has verifiably confirmed permission for the address to be included on the webmaster's mailing list. "Opt-In", "Double-opt-in", etc., is spammer speak for email lists of people who have not opted-out, therefore they are "opt-in." This is spam. Don't do it. More information here.
What can be done?
As a spam recipient, please do the following: DO NOT IGNORE THE SPAM - INSTEAD, COMPLAIN ABOUT IT! Do not click the "unsubscribe" link. This will only confirm that your email address is functional and you will (in most cases) receive more spam. Contact your ISP. Most ISPs have instructions on how to report spam to them. Send them the full header of the spam mail. Your ISP should be able to take care of submitting abuse complaints to Spamcop.net and other online spam reporting groups. Please bear in mind, most online casino spam is sent by evil or misguided affiliates, and their affiliate managers need to know about it.
Report the spam to the appropriate affiliate manager. In most cases, affiliate managers will nip this in the bud and either chastise or cancel the affiliate's account. DO NOT PATRONIZE CASINOS THAT CONTINUE TO SPAM. This is serious stuff and casinos need to be sent a message that using spam as a marketing technique is unacceptable. Here is a list of casinos with their respective affiliate managers and/or points of contact.
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| Affiliate Programs and their Points of Contact |
Jackpot Factory Casinos:
All Slots Casino
All Jackpots Casino
All Jackpots Casino
First Web Casino
Wild Jack Casino
Wild Jack Poker
Affiliate Program:
Brightshare.com
Posted Policy on spam:
BrightShare makes reasonable commercial efforts to conform to the Federal
Trade Commission's CanSpam Act. Accordingly, BrightShare expressly
prohibits the promotion and marketing of any gaming merchant within
its Affiliate Program by the transmission, distribution or delivery
of any unsolicited bulk or unsolicited commercial email ("Spam").
Under no circumstances may an Affiliate deliver Spam or cause Spam
to be delivered to any player or prospective player...
More here.
Point of contact:
info@brightshare.com
Fortune Lounge Casinos:
7Sultans Casino
Desert Dollar Casino
Diamond Casino
Fortune Room Casino
Havana Club Casino
Platinum Play Casino
Royal Vegas Casino
Vegas Palms Casino
Vegas Towers Casino
Vegas Villa Casino
7Sultans Poker Room
Royal Vegas Poker Room
Goldfishka Casino
Affiliate Program:
Fortune Affiliates
Posted Policy on spam:
Fortune Affiliates complies with the CAN-SPAM Act of 2003 and will not
tolerate SPAM from Affiliates. Any Affiliate found to be guilty of spamming
will be dealt with appropriately. Listed below please find Fortune
Affiliates penalties...
More here.
Point of contact:
Spam@FortuneAffiliates.com
Bellerock Casinos:
Aces High Casino
Gaming Club Casino
Lucky Nugget
Jackpot City Casino
Riverbelle Casino
ShowDown Casino
Home Casino
Affiliate Program:
Referback.com
Posted Policy on spam:
'Spam' means any electronic mail message the primary purpose of which is the
commercial advertisement or promotion of a commercial product or service
(including content on an Internet website operated for a commercial
purpose).which is intentionally transmitted to multiple commercial
electronic mail messages from or through a computer... Any form of Spam
will result in the Affiliate's account being placed under review and all
funds due to the Affiliate being withheld pending an investigation...
More here.
Point of contact:
spamreport@ReferBack.com
Geisha Lounge Group:
Geisha Lounge
King Solomons Casino
Grand Aces Casino
Windows Casino
Affiliate Program:
Wager Junction
Posted Policy on spam:
Spam - We do not condone Spam. Any form of Spam
will result in your account being placed under review and all funds
due being withheld, pending an investigation into your account. You
need to be aware that our partner programs are liable to incur
expenses in dealing with Spam generated mail and that these same
expenses will be deducted from your account should our client seek
recourse.
More Here
Point of contact:
greg@wagerjunction.com
Casino Rewards Group:
Aztec Riches Casino
Aztec Riches Poker
Blackjack Ballroom
Captain Cooks Casino
Captain Cooks Poker
Casino Classic
Casino Kingdom
Casino Rewards
Challenge Casino
Golden Reef Casino
Golden Tiger Casino
Golden Tiger Poker
iBig Casino
Lucky Emperor
Music Hall Casino
Nostalgia Casino
Phoenician Casino
Poker Rewards
Strike It Lucky
UK Casino Club
Virtual City Casino
Virtual City Poker
Yukon Gold
Zodiac Casino
Affiliate Program:
Casino Rewards
Posted Policy on spam:
To ensure the quality of our marketing practices and of those who represent
us, we require that you abide by these rules. The affiliate understands
that all communications must be consensual. No user on an affiliate list
should ever have to unsubscribe from a list they did not intentionally
subscribe to. We have a zero tolerance policy for the mailing of
unsolicited e-mail at RewardsAffiliates...
More here.
Point of contact:
Ryan@RewardsAffiliates.com
Spin Palace Group:
Jackpots In a Flash
Mummys Gold
Piggs Casino
Ruby Fortune
Spin Palace Casino
Spin Place Poker Room
Affiliate Program:
Wagershare
Posted Policy on spam:
WagerShare has specific rules on spam that do limit the general prohibitions
against spamming of any type. Any of the following activities are
strictly prohibited:
- The use of any false information to conceal the origin of the email or
hide the identity of the sender. - Unauthorized use of a third party's
domain name in order to make it appear that they were the origin of the
email. - Use of any false information in the title of the email...
More here.
Point of contact: Tim Whyles
tim@wagershare.com
VIP.com Properties:
Vip.com (Casino, Horses, Poker)
Nine.com BetGameDay
Affiliate Program:
VIP Profits
Posted Policy on spam:
WE DO NOT CONDONE SPAM
Any form of spam will result in your account being placed under
review and all funds due being withheld pending an investigation into
your account. You need to be aware that our clients are liable to incur
expenses in dealing with spam generated mail and these same expenses
will be deducted from your account should our client seek recourse. In
this instance the amount determined by the relative client will be fair
and deemed final and acceptable based on good faith and such amount will
be collectable by law and deemed to have been accepted by yourself as
fair and reasonable and as agreed to by registration as an affiliate of
VIP Profits.
More here.
Point of contact:
spamreport@vipprofits.com
Club World Casinos Group:
Club USA Club UK Club Euro
Affiliate Program:
CWC
Affiliates
Posted Policy on spam:
"Spam" – We do not condone any Affiliate using spam to
gain traffic. This includes emails and messages that are sent by you,
directly or indirectly, which:
a) Is sent without the recipient’s prior consent
b) Contains false or misleading statements
c) Does not truthfully identify the source or the originating IP Address; or
d) Does not contain an online and real time Remove option.
2.10 "Fraud Traffic" means Purchases or traffic generated at the Site
through illegal means or in bad faith to defraud the system, regardless of
whether or not it actually causes us harm. Fraud Traffic includes but is not
limited to Spam, false advertising and unauthorized use of any third party
copyrights or trademarks.
More here.
Point of contact: Nicole Brooks nicole@cwcaffiliates.com
Group Properties:
32 Vegas Amber Coast Carnaval Casino CD Poker Diamond Club Euro
Grand Joyland Prestige Casino Prestige Bingo Sky Kings UK Grand
Pokerroom School
Affiliate Program:
CPays
Posted Policy on spam:
Zero tolerance for spam of any kind! Any affiliate using spam
methods will
be banned!
More here.
Point of contact: support@cpays.com
Group Properties:
Lasseters AusVegas Gold Mobile Casino Mahjong Time
Ladbrokes Unibet Bingo Fun
Affiliate Program:
Income Access
Posted Policy on spam:
In accordance with the recent "CAN-SPAM Act of 2003" legislation, Income
Access strictly prohibits affiliates from sending unsolicited mass emails or
spam, whether via email, Usenet or any other form.
More here.
Point of contact:
info@incomeaccess.com
Grand Prive Group:
Bella Vegas Fortune Junction Lake Palace Jackpot Wheel Jupiter Club Casino Grand Bay
Affiliate Program:
Grand Prive
Posted Policy on spam:
Grand Privé Affiliates does not advocate spamming. Any form of spamming
will result in the responsible Webmaster's (Affiliate's) account being
immediately terminated and all funds due being withheld.
More here.
Point of contact:
support@grandpriveaffiliates.com
Group:
Roxy Palace Splendido
Affiliate Program:
Roxy Affiliates
Posted Policy on spam:
Anti-Spam
Roxy Affiliates Partner Program
Roxy Affiliates does not condone SPAM.
Our terms and conditions with all affiliates on this matter are quite
clear.
If Roxy Affiliates determines that any affiliate is spamming the general
public, their account shall be placed under review.
More here.
Point of contact: Sophie Guédon
sophieg@transcircuit.com
Group:
28 Vegas Aspinalls 777 Dragon Crazy Vegas Maple Casino
Golden Riviera
Affiliate Program:
Star Partner
Posted Policy on spam:
What can I do about being spammed by an affiliate?
Star Partner is committed to both preventing and dealing with any issues
associated with spamming by our affiliates. All affiliates that are members
of our program have agreed to our anti-spam policy, and any affiliate found
to be guilty of this offense would be expelled from our program.
More here.
Point of contact:
affmanager@starpartner.com
Group:
Cool Cat Casino Cirrus Club Player Casino Bingo Knights
Affiliate Program:
Gambling Wages
Posted Policy on spam:
WE DO NOT CONDONE SPAM
Any form of spam will result in your account being placed under review and
all funds due being withheld pending an investigation into your account. You
need to be aware that our clients are liable to incur expenses in dealing
with spam generated mail and these same expenses will be deducted from your
account if our client seek recourse. In this instance the amount determined
by the relative client will be fair and deemed final and acceptable based on
good faith and such amount will be collectable by law and deemed to have
been accepted by you as fair and reasonable and as agreed to by registration
as an affiliate of Gambling Wages.
More here.
Point of contact:
support@gamblingwages.com
Group:
Vegas Country Vegas Joker Vegas Slot Royal Plaza Vegas 7 Grand
Hotel Colosseum
Affiliate Program:
Vegas Affiliates
Posted Policy on spam:
SPAM - WE DO NOT CONDONE SPAM
Any form of spam will result in your account being closed and all funds due
being withheld. You need to be aware that our Merchants are liable to incur
expenses in dealing with spam generated mail and these same expenses will be
deducted from your account should our Merchant seek recourse.
More here.
Point of contact:
info@vegasaffiliates.com
Group:
Party Poker Party Casino
Affiliate Program:
Party Partners
Posted Policy on spam:
"Spam" means any email or other electronic communication you send that
markets, promotes or that otherwise refers to us, the Site or our Services
from time to time, or that contains any Marketing Materials, Our Marks or
Trackers and that breaches our
More here.
Point of contact:
affiliates@partypartners.com
Group:
888.com
Affiliate Program:
888 Affiliates
Posted Policy on spam:
888.com condemns any unethical marketing practices. This includes, without
limitation, the use of links in connection with site-scraping, spam e-mails,
search engine spamming, blog spamming or any other illegal or unethical
marketing practices.
More here.
Point of contact:
reportspam@888.com
Group:
32 Red 32 Red Poker Red Mobile Dash Casino
Affiliate Program:
32 Red Affiliates
Posted Policy on spam:
32Red and its partners Do not condone spam whatsoever
Our Spam Policy is as follows.
If you participate in the communication or transmission of any form of
Spam whatsoever, your account will immediately be placed under review and we
will withhold all funds due to you, pending further investigation into your
account or accounts.
More here.
Point of contact: Aaron O'Sullivan
affiliates@32Red.com
Group:
Casino 770 Casino Riva Casino Partouche Casino Riva
Affiliate Program:
ACF-Webmaster
Posted Policy on spam:
"Spam" describes the undesirable emails and the messages that you send
directly or indirectly and which: 1) contains erroneous information 2) do
not indicate clearly the source of the IP or the sender’s email address, 3)
does not include an instantly remove option. More here.
Point of contact:
ami@acf-webmaster.com
Group:
Casino Club Casino Club Poker Poker Kings
Affiliate Program:
Affiliate Club
Posted Policy on spam:
AffiliateClub.com has a very strict policy on Spam; it is not condoned in
any way, shape or form.
If you are found to be spamming, your account will be suspended pending
investigation, and all commission will be withheld during this investigation
time.
More here.
Point of contact:
spam@affiliateclub.com
Group:
Casino Euro Cherry Casino Betsson
Affiliate Program:
Affiliate Lounge
Posted Policy on spam:
Affiliate Lounge is committed to both preventing and dealing with any
issues associated with spamming by our affiliates.
More here.
Point of contact:
spamreport@affiliatelounge.com
Group:
Casino Share
Affiliate Program:
PlayShare Partners
Posted Policy on spam:
We do not allow Spam!
Playshare and its partners do not condone spam whatsoever
Playshare Spam Policy
If you participate in the communication or transmission of any form of Spam
whatsoever, your account will immediately be placed under review and we will
withhold all funds due to you, pending further investigation into your
account or accounts.
More here.
Point of contact:
affiliates@playshare.com
Group:
English Harbour Silver Dollar Super Slots VipSlots
Affiliate Program:
Casino Coins
Posted Policy on spam:
Casino Coins has a strict anti spam policy. Any affiliates utilizing spam
type promotional techniques will have their accounts closed and revenues
withheld.
More here.
Point of contact:
Casino Coins
Group:
Casino Tropez Casino Del Rio Vegas Red Europa Casino Titan
Poker Poker Ocean Bingo Day
Affiliate Program:
Euro Partners
Posted Policy on spam:
“Spam" means emails and messages that meet any one or more of the
following criteria: (i) unsolicited mailing, usually sent to a large number
of addressees; (ii) contains false or misleading statements;
More here.
Point of contact:
support@europartners.com
Group:
Sun Palace Omni CS Casino
Affiliate Program:
Focal Click
Posted Policy on spam:
Does Focal Click™ have a policy on spamming?
Of course!
We want to foster a responsible advertising environment on the Internet.
Focal Click™ does not accept spam or spammers under any circumstances.
More here.
Point of contact:
marketing@focalclick.com
Betway Group:
Betway Sportsbook Betway Casino Betway Poker
Affiliate Program:
Betway.biz
Posted Policy on spam:
‘Spam’ means any electronic mail message the primary purpose of which is
the commercial advertisement or promotion of a commercial product or service
(including content on an Internet website operated for a commercial
purpose).which is intentionally transmitted to multiple commercial
electronic mail messages from or through a computer;
More here.
Point of contact: support@betway.biz
Group:
Las Vegas USA Sun Palace Vegas Casino Slots Plus
Affiliate Program:
Mainstreet
Affiliates
Posted Policy on spam:
Do you allow email marketing campaigns?
YES - however we have a ZERO tolerance spamming policy. If you have genuine
opt-in customer lists and/or any type of email traffic you will be very
successful at marketing our product, however we ask that you contact us
first to ensure there are no 'misunderstandings' of what is allowed.
More here.
Point of contact:
affiliate manager
Group:
Intercasino VIP Casino Playboy Casino
Affiliate Program:
PartnerLogic
Posted Policy on spam:
PartnerLogic and our clients DO NOT CONDONE SPAM.
The PartnerLogic Spam Policy is as follows:
If you participate in the transmission of any form of Spam your account will
be placed under review and we will withhold all funds due to you, pending an
investigation into your account.
More here.
Point of contact:
claire@partnerlogic.com
Group:
Nutspoker Poker Room Royal Dice Giant Vegas Sierra Star
Affiliate Program:
RedHotRevenue.com
Posted Policy on spam:
Any form of spam will result in your account being suspended or closed
and all funds due will be withheld. You need to be aware that we or our
associated gaming rooms are liable to incur expenses in dealing with spam
generated mail and these same expenses may be deducted from your account.
More here.
Point of contact:
support@redhotrevenue.com
Group:
Odds Maker
Affiliate Program:
Refer Income
Posted Policy on spam:
ReferIncome.com does not tolerate spamming of any kind by any of our
affiliates. If spamming by an affiliate is brought to our attention we will
give the affiliate one warning. After the one warning and explanation on
spamming has been given to the affiliate and it does not cease, the
affiliate will be permanently banned from the program.
More here.
Point of contact:
Refer
Income
Group:
Slots Village Winward Casino Bingo Hall Bingo For Money Vics Bingo
Affiliate Program:
Revenue Giants
Posted Policy on spam:
As part of our very serious work ethics we have combined a group effort
to provide all of our partners with a first class service to help them
achieve their goals thru the bingo and casino sites promoted at Revenue
Giants. We are firm believers in law abiding marketing material and tactics;
this is why we are stern detractors of Spamming practices in any shape or
form.
More here.
Point of contact:
abuse@revenuegiants.com
Group:
Sloto' cash
Affiliate Program:
Sloto'cash
Posted Policy on spam:
"Spam" means emails and messages that meet any of the following
definitions:
A. An unsolicited mailing, usually, to many people.
B. Contain false or misleading statements.
C. Do not truthfully identify the source or the originating IP Address and /
or the originating email address.
D. Do not contain an online and real time Remove option.
More here.
Point of contact:
support@slotocash.com
Group:
This is Vegas Paradise 8 Davinci's Gold Cocoa Casino
Affiliate Program:
400 Affiliates
Posted Policy on spam:
Any form of Spam will result in the Affiliate’s account being placed
under review and all funds due to the Affiliate being withheld pending an
investigation. If The400Group incurs expenses and/ or damages in dealing
with Spam generated mail or being blocked by third party Internet Service
Providers these same expenses and/ or damages will be deducted from the
Affiliate’s account.
More here.
Point of contact:
antispam@400Affiliates.net
Victor Chandler Group:
VC Casino
Affiliate Program:
VC Affiliates
Posted Policy on spam:
The Affiliate and the Affiliate Website will not engage in any action,
such as spam emailing or spam via downloads of any kind, which if associated
with the VC Service name and logo or those of "Victor Chandler", may
adversely affect the good will of such name and logo. Any such action will
entitle NSL to terminate this agreement forthwith. All good will arising
from the Affiliate's use of the VC Service name or the name "Victor
Chandler" (whether or not in conjunction with other names or words) will be
solely to the benefit of NSL.
More here.
Point of contact:
Anthony.hodgetts@vcint.com
Group:
Virgin Casino Virgin Poker Virgin Bingo
Affiliate Program:
Virgin Games
Affiliates
Posted Policy on spam:
WE DON'T LIKE SPAM
"Spam Spam Spam, wonderful Spam!" It used to describe a meaty delicacy,
celebrated in a Monty Python song. In today's digital world, "Spam" means
"unsolicited e-mail of a commercial nature, sent indiscriminately to
multiple mailing lists, individuals, or newsgroups", and we do not like it.
More here.
Point of contact:
spamreport@virgingames.com
Bodog Life Group:
Bodog Life Casino Bodog Life Poker Bodog Life Racebook Bodog Life Sportsbook Bodog Life Live
Affiliate Program:
BodogAffiliateLife
Posted Policy on spam:
Spam - Bodog does not condone Spam
Bodog employs strict eDM (email direct marketing) guidelines and policies
for affiliates, media and other third parties.
More here.
Point of contact:
Bodog Casino Management
Group:
Golden Palace Onlinecasino.com Flamingo Club Grand Online Golden Palace Poker Golden Palace Mobile 24kt Gold
Affiliate Program:
Casino Blasters
Posted Policy on spam:
CasinoBlasters.com and our clients DO NOT CONDONE SPAM.
The CasinoBlasters.com Spam Policy is as follows:
Anyone identified as having participated in the transmission of any form of
Spam will have their account placed under review and all funds due to such
individuals will be withheld.
More here.
Point of contact:
spamreport@casinoblasters.com
Group:
King Neptune
Affiliate Program:
Trident Share
Posted Policy on spam:
Spam. Any form of Spam will result in Your account being placed
under review and all funds due to You being withheld pending an
investigation. If Our Merchant incurs expenses and/ or damages in dealing
with Spam generated mail or being blocked by third party Internet Service
Providers these same expenses and/ or damages will be deducted from Your
account should Our Merchants seek recourse against Us. If this occurs the
amount of such expenses and/ or damages as determined by a Merchant will be
deemed fair and final and acceptable to You.
More here.
Point of contact:
affiliate@tridentshare.com
This is only a preliminary listing since time is a factor. Nevertheless, if you do not see the spamming casino's name here, be sure to check the list in our forum's Casino Operator Representatives page here.
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